Sony KDL-46Z4100 Awesome! Five stars, for sure.

I had been researching TV's for about a month or so. I knew I wanted an LCD in the 42"-50" range, backed by a trusted brand name, with if not cutting edge technology then at least most of the latest and greatest features on current high-end models. This because a TV is something I buy and use for many years, and I don't want my set to become obsolete two years from purchase date. So after reading many product specifications, manufacturers' descriptions, reviews from other users and professional reviewers, and spending many hours walking through electronics stores and looking at displays, I picked the Sony Bravia KDL-46Z4100. The next closest contender was the KDL-46W4100. However, the Z series won out, although it was a couple of hundred dollars more expensive, for these reasons:

- Much better looking set (I'm talking about the physical TV here) with a very slim bezel and all-black design, as opposed to the two-tone black and silver of the W.
- 10 bit color processor, which gives far more on-screen colors. I didn't think this was a big deal, until I saw a W and Z series side by side in a store, and the display happened to show a sunset. The W had distinct bands of color, while the Z had a gradual change of color.
- DLNA. I don't use this option yet, but it's nice to know that I can if I want to. I have a PS3, which also has DLNA, and I use that to beam images/music/video from my computer to my TV. The reason I use the PS3 is because its DLNA capability is wireless, while the TV's is not. This is an important caveat for those to whom the TV's DLNA capability is important. There are ways to make it work wirelessly, like hooking up a bridge, but I have not tried that. However, just know that out of the box, the TV can't do wireless DLNA.

I also compared this TV with the XBR series, and found that it has almost all the features XBR has but for many hundreds of dollars less. I just didn't see any huge benefit in going for the XBR versus this model.

As for comparison with other brands: I did consider Samsung, LG, Sharp, and others, but only Samsung seemed to have products that could take on Sony's Bravias in terms of picture quality and features. However, in my humble opinion, Samsung shot themselves in the foot by putting glossy screens on their LCD's, thus defeating one of the primary purposes people are moving from plasma to LCD. This is something I read about and didn't think was a huge difference until I did a side-by-side comparison in the store. The Samsung ToC models reflected the image from the TV displays across the room. The Bravias did not. I have a living room with many windows, so this instantly killed the Samsung's chances.

As for this TV: I can't say enough good things about it. If you are a techno geek, there are enough settings and features to keep you busy playing with them and setting them for days. If you are not, and just want to take it out of the box and use it, then it works too because setup couldn't be simpler. Just set it where you want it, hook up the power, connect your DVD/STB/receiver/box etc, and it's good to go. You can tweak settings to your heart's content, but don't have to. I was amazed by the picture right out of the box. The first movie we watched was Wall-E on Blu Ray, and the picture just blew my mind. We also watched a few episodes of Lost, and there were various scenes where the picture almost looked 3-dimensional, like looking out a window. Just amazing colors. We actually paused the show a few times to admire the picture. :) Oh, and the surround sound speakers are pretty good too. I hooked up my USB flash drive directly into the TV, and played a few songs from there via the TV's speakers, and it sounded very crisp. I'm not an audiophile, but to my ears it sounded more than satisfactory.

Is the 120Hz a big deal? Here's something anecdotal (and the sample size is only one), but for what it's worth: I was standing in the store and looking at the display on this TV for a few minutes. Then I turned around and looked at another TV that was showing the same display but had a refresh rate of 60Hz. I instantly started getting a headache. This is not a definitive scientific test, but I thought I'd mention it.

Nice little touch: the TV stand has a screw-hole in the back to fix it to the unit it is sitting on, to prevent the TV from toppling over if pulled too hard. You don't have to use this, because the stand is sufficiently wide and deep to take the weight, but just good to have. I don't know if all such TV's come with stands that have this. I appreciated this because I have a 2-year old child at home. It will take two people to lift the TV and set it up, either on its stand or wall mount. The TV is light enough that I can lift it on my own, but I'd rather be cautious with an expensive electronic device. I'm also happy that the box fit on the back seat of my Maxima, otherwise I would have to hire a truck to bring it home.

Complaints: The remote is too large, and is a basic universal remote. It works just fine for this TV, and will also probably work fine with most other standard devices, but lacks the very important learning feature. I actually like the layout of buttons and the ergonomic design, just not the size and the lacking feature set. Also, the slim bezel around the TV is high-gloss, so it reflects light from other sources. Nitpicking here, but I wish it were matt.